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CHALLENGE

As a large university, The Face and Skin Center was faced with push back on being able to market itself as a standalone entity. As a cosmetic dermatology practice, they fought hard to develop independent marketing tools and once they received approval, they needed to build a strong foundation of assets for future promotion, but as an academic institution, it was also important that all of their social media messaging was grounded in education.[/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”2/3″][vc_column_text el_class=”results-content”]

EXECUTION

There are several cosmetic dermatology practices in town, many with better street visibility and an established and strong social presence.

It was determined CreateHealth would design and launch its Instagram and Facebook pages and utilize a “Like Campaign” to begin generating followers.  We also created ads in Ads Manager and post boosts to generate awareness of services and acquire leads. We also developed a quarterly social media calendar to incorporate educational messaging into their regular posts.

We established a 3.19% average click through rate for Facebook and Instagram advertising (industry average is 0.9%) and increased social messaging conversions by 90%. When promoting one of their clinic’s top services, through just one post boost, they received 755 likes, 841 comments and over 790 shares! In addition, we launched their proprietary skin care line on social media to rave reviews!

Through a microtargeted approach we were able to reach 147,443 women interested in cosmetic dermatology procedures over the last 18 months. This number is significant because we were very tailored in our outreach to this specific group of women, who only fit the demographics, interests, and behaviors of those who would be likely to pursue a cosmetic procedure. This is important because so often, marketers cast too wide a net. They may achieve higher reach numbers, but this quantity means nothing if the audience is not presenting qualified leads.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”1440″ img_size=”full” alignment=”right” style=”vc_box_border_circle_2″ border_color=”sandy_brown” css_animation=”fadeInLeftBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

RESULTS

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