[vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1584813768996{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-image: url(https://createhealth.ms/wp-content/uploads/2020/03/medplex-header.jpg?id=1328) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_single_image image=”1331″ img_size=”large” css_animation=”fadeInLeftBig” css=”.vc_custom_1584818460247{padding-left: 200px !important;}”][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1/3″][vc_single_image image=”1319″ img_size=”full” alignment=”right” style=”vc_box_border_circle_2″ border_color=”sandy_brown” css_animation=”fadeInLeftBig”][/vc_column][vc_column width=”2/3″][vc_column_text el_class=”results-content”]

CHALLENGES

Once the leader in his market, a pediatric dentist was faced with new practices presenting worthy competition. Once filled to capacity, his number of daily appointments had drastically decreased.

The new competition was well-versed in utilizing digital strategy. If he wanted to emerge with more market share, he knew he needed to better understand and execute his online presence.

The goal? To increase his total number of new patients and reduce the number of empty appointment slots.

Our action plan included optimizing his:

• SEO, PPC, Digital Display, and My Business listing.
• Designing the digital strategy to promote the office’s strengths for patient acquisition.
• Utilizing additional tools to build reach and brand awareness among target groups.

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EXECUTION

From the beginning, it was clear that duplicate local listings with differing information were everywhere and would confuse users. So, we cleaned up his aggregate listings and optimized his Google My Business page.

We implemented a new website with an SEO keyword strategy and created a landing page for users to find quick information and make appointment requests after being served digital ads and information.

We launched a Google Ads campaign and split A/B test to determine which messages resonated most with potential patients and once those were determined, we retooled his ad strategy to reach those audiences.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”1430″ img_size=”full” alignment=”right” style=”vc_box_border_circle_2″ border_color=”vista_blue” css_animation=”fadeInLeftBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

RESULTS

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes”][vc_column width=”1/3″][vc_single_image image=”1326″ img_size=”full” alignment=”center” css_animation=”fadeInLeftBig”][/vc_column][vc_column width=”1/3″][vc_single_image image=”1324″ img_size=”full” alignment=”center” css_animation=”fadeInLeftBig”][/vc_column][vc_column width=”1/3″][vc_single_image image=”1325″ img_size=”full” alignment=”center” css_animation=”fadeInLeftBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text el_class=”results-content”]This digital strategy combined with a social media strategy has increased Medplex Pediatric Dentistry’s new patients by 50%.[/vc_column_text][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row][vc_column][vc_raw_js]JTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTNFJTBBJTI4ZnVuY3Rpb24lMjglMjQlMjklMjAlN0IlMEElMjQlMjglMjcuc2l0ZS10aXRsZSUyNyUyOS50ZXh0JTI4JTIyU2FtcGxlcyUyMG9mJTIwRGlnaXRhbCUyMFdvcmslMjBSZXN1bHRzJTIyJTI5JTNCJTBBJTdEJTI5JTI4alF1ZXJ5JTI5JTNCJTBBJTNDJTJGc2NyaXB0JTNF[/vc_raw_js][/vc_column][/vc_row]