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CHALLENGES

A large obstetrics/gynecology group needed to modernize their marketing strategy so they couldreach their target audiences with specific messaging, and for acquisition and retention.

With 17 physicians on staff, we were charged with providing the clinic with the opportunity to be recognized as one entity, while also highlighting its individual physicians.

Our goal was to broaden their online presence, raise awareness about the breadth and depth of their experience and services, and ensure information about the clinic found online was correct and useful.

We created an action plan: audit to see what existed about them in the cyber universe and find what needed to be corrected better optimized and/or organized. This included rankings on search and local listings.[/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”2/3″][vc_column_text el_class=”results-content”]

EXECUTION

After sweeping Google, it was clear they needed a strong digital strategy for SEO, local listings and Google Ads to ensure they were reaching their correct micro targeted audiences.

We ramped up their organic search strategy by following competitors and bidding on appropriate keywords within budget.  We also started an online blog and optimized their website with SEO terminology.

Since one of the client’s major audiences is women thinking about starting a family, we knew we needed to micro target women at that point in life at their moment of intent for choosing a physician. Another major audience, women in menopause, for whom they provide elective procedures to improve symptoms, were also part of a separate strategy. We used Google Ad Words and Digital Display to accomplish this goal.

We launched a comprehensive cleanup of their aggregated local listings to ensure they appeared correctly on Google My Business, Google Maps, and other search engines. We also optimized their listings by including social posts, photos and sitelink extensions.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”1305″ img_size=”full” alignment=”right” style=”vc_box_border_circle_2″ border_color=”vista_blue” css_animation=”fadeInLeftBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

RESULTS

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