Case Study
Pediatric Dental Associates Medplex – Hoover
The Situation
A pediatric dentist who was once the leader in the market, was faced with new practices posing competition. New patient numbers needed to increase quickly to position the practice for future acquisitions.
Key Strategies
Optimize SEO, PPC, and Google My Business. Design the digital strategy to promote the office’s strengths for patient acquisition. Utilize additional tools to build reach and brand awareness among target groups.
The Execution
Local Listings
It was clear from the beginning that there were duplicate local listings with differing information that would confuse users. So, we cleaned up his aggregate listings and optimized his Google My Business page.
SEO
We implemented a new website with a keyword strategy that allowed for appointment requests and created a call-to-action where users would land after being served digital ads and information.
Google Ads
We launched a Google Ad campaign and split A/B test to determine which messages resonated most with potential patients and once determined, retooled his ad strategy to reach those audiences. The messages examined included convenience, comfort pets, compassionate staff, and experience.
The Results
Local Listings
Cleaned up duplicate and false listings.
Optimized Google My Business Page and now receives an average of 4,500 searches per month, 250 phone calls from search and 6,171 views.
Search Engine Optimization
0
Avg. RankBegan blog to generate content visible and preferred by Google web crawlers.
Average rank of 1.2 on top keywords.
Enhanced map listing and implemented Google Reviews tool.
Google Ad Words
Drove over 4,260 clicks and 358 conversions with minimal budget.
Averaging 31 new patients per month who cite Google Ads as how they found the practice.
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